Beauty Smartie Casting Call
How they did it:
Are you our ultimate fan?
Seventeen Magazine conducted a search for their next Beauty Smartie using VideoGenie. Customers submitted 45-second videos showcasing their best makeup tips and advice.
Two semi-finalists were flown to New York for a photo shoot, and then competed on Twitter to receive the most retweets.
Informative & creative video content
The Seventeen community came out in force, and created some of the most informative and creative content on the market for beauty products.