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Beauty Smartie Casting Call

How they did it:

Are you our ultimate fan?

Seventeen Magazine conducted a search for their next Beauty Smartie using VideoGenie. Customers submitted 45-second videos showcasing their best makeup tips and advice. 

Two semi-finalists were flown to New York for a photo shoot, and then competed on Twitter to receive the most retweets.

The winner was hired by Seventeen Magazine to create custom print, digital, social and video promotions in Seventeen and on


Informative & creative video content

The Seventeen community came out in force, and created some of the most informative and creative content on the market for beauty products.