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Smile While You Shake It!

How they did it:

show us your dance moves!

Honey Bunches of Oats loves to get people going in the morning. With their Bunch of Beats campaign, they set out to make the world's largest crowd-sourced music video.


domino saints dance video

Post Cereals brought on Domino Saints to create a viral tune to get the Honey Bunches of Oats community smiling and dancing.


set the stage

The Domino Saints recorded a dance video, as well as instructional videos so that Honey Bunches of Oats customers could grab their box of cereal and join in.


Dance-Along Technology

VideoGenie built custom software so that when customers started to record their video, the Smile While You Shake It song played in the background. Customers could prepare their own stage for dancing and submit their dance moves to be part of the compilation dance video.

The community had a ton of fun, and were able to put together the world's largest crowd-sourced dance video.