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Check out these great articles covering this exciting new partnership:

allfacebook.com– Moontoast, VideoGenie Team Up To Bring Brand Advocates’ User-Generated Videos To Facebook

Yahoo!– Moontoast and VideoGenie Partner to Bring User-Generated Video to Facebook News Feed for Increased Fan Engagement and Proven Social Ad ROI

Marketingland.com–User-Generated Video Ad Units Come To Facebook News Feeds Through New Partnership

The post VideoGenie & Moontoast Partner to Bring User-Generated Video to Facebook News Feeds, Increasing ROI for Social appeared first on VideoGenie.

We’re very excited to announce our partnership with Moontoast, an innovative Social Rich Media advertising platform leader and recent winner of the Facebook PDM Innovation Competition.  We here at VideoGenie, are always looking for new and innovative ways to help increase ROI for our clients. This integration will combine VideoGenie’s ability to capture, mange and distribute user-generated video with Moantoast’s Social Rich Media ad units.

Word-of-Mouth marketing is definitely becoming more important to brand and social media managers. Now, for the first time, brand advocates will be able to leverage the new Social Rich Media units to record, submit and share user-generated videos right within the Facebook News Feed.

“VideoGenie is all about real people creating and sharing inherently viral video content around their biggest passions, primarily on Facebook,” said Justin Nassiri, founder and CEO, VideoGenie. “We are excited to partner with Moontoast to bring the power of dynamic, authentic video experiences to leading brands looking to create meaningful and lasting relationships with their fans through social advertising directly in the Facebook News Feed.”

For more, read the full press release here!

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The theme of the campaign was “Telestory with Teleflora!” Teleflora was able to utilize the VideoGenie technology to engage their fans and all of those mom lovers out there to share a story about their mom and why they are so special. A few lucky winners were then picked to win an all expenses paid trip to Chicago to see Lady Antebellum in concert! Not bad, right?! We loved working with Teleflora on such a great campaign, and couldn’t have been happier with what we collected.

Not only did we receive incredibly inspiring and heartwarming videos from thankful sons and daughters out there, but we actually expanded beyond our bread-and-butter video offering to capture text and photo submissions for those participants who wanted to put pen-to-paper (so to speak) to articulate their love and appreciation. So, thanks Teleflora for embarking with us on such a great campaign! And most importantly, thank you Mom!

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What’s new!

Enhanced social sharing. This is a fantastic feature to increase the virality of your next campaign. Now you can share, playback and record all within the Facebook newsfeed. Now, when a video is shared on Facebook through VideoGenie, people can not only watch and interact with this video, but also record their own video within the same post.  As customer interaction increases in the Facebook newsfeed, and decreases in Facebook Apps, this is a tremendous way to drive more interaction with your customer base.

Highlight Reel for product reviews.  As video becomes a more important part of your product review mix and offerings, we’re hard at work creating new features to provide a high quality viewing experience. We’re introducing the Highlight Reel. Specifically designed to show off the most helpful product reviews– features include a star-rating system and a short text description.

Text and Photo.  Finally, in addition to industry leading video and UGC contest solutions, we’ve added the ability to submit text and photos to our platform. This was based directly on the feedback from our customers who want multiple channels and mediums to communicate and engage with their customers.

Be on the lookout for enhanced solutions for video product reviews and increase social integration features– Check back here for more details soon!
~The VideoGenie Product Team

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At Digitas, they believe that the key to successful marketing is partnering well. Especially in this ever-changing landscape. As the world of digital video continues to shift from “lean back to participatory viewing” it is essential for the world’s leading digital agencies to seek out and partner with technology companies on the forefront of this evolution.

Alongside reputable brands like XBox and Vine, VideoGenie was one of the seven companies chosen to delineate this world.

VideoGenie focused on the power of user-generated video, articulating how marketers are able to leverage the VideoGenie technology to seamlessly capture, analyze, distribute, and display user-generated video on every digital property – earned, owned and paid.

The theme of the week being “real-time marketing”, and the realization that video is perhaps the most “emotive, expressive, impactful” and now “increasingly shareable, and participatory” medium available made VideoGenie the obvious choice for a thought leader and innovator in the space.

Having recently received several honors including the “best new startup” at the CMO club in 2012, and “the best startup award” earlier this Fall at the Facebook Social Summit, VideoGenie was poised and flattered to be chosen to present at a world-leading digital agency and shed some light on the rapidly growing and iterating space that is digital video.

The post VideoGenie presents at the Digitas New Fronts Conference in NYC! appeared first on VideoGenie.

The Results:

1. Over 9000 video submission over a 3-month period.

2.  20% of all entrants completed the record process who entered.

3.  Average user time onsite of 13 mins.

4. Generated +50,000 new leads!

Not too shabby… for adding a video UGC component to the campaign. Here, Sweepstakes.com did a great job of aligning the promotion and incentive to the business objective– i.e., generating more leads. It just goes to show, if you understand what motivates your target audience and align the right incentive to motivate them, you’ll drive great results.

For more information on great campaign that rocked using VideoGenie, click here!

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Any company that can create a catchy and unique video has a chance of it going viral, and of becoming a well-known name in a matter of days.  Organizations are able to release many short advertisements to the public, often for free, instead of spending large amounts of money on a few advertising campaigns.  Customer voice is louder than ever before, and therefore earned media has never been easier to generate.

Consider some of these very successful word-of-mouth marketing campaigns.

The Best Job in the World

In 2009, the leading tourism agency in Queensland Australia, Tourism Queensland, offered an incredible deal: one person would get to be the ‘island caretaker’ of Hamilton Island on the Great Barrier Reef.  This offer, known as “The Best Job in the World,” spread like wildfire across the social networks.  In two days, over 300,000 people visited the website, crashing it.

Applicants had to create a user-generated video of up to one minute of themselves explaining why they were the best candidate for the job.  The requirements were to be over 18, ability to speak and write in English, and to be an extremely charismatic and talented communicator.  The job duties of the winner would be to get paid 150,000 AUD, stay for free in a multimillion dollar beach house, enjoy themselves as much as possible, and report to the world on their time  in the house via videos, photos, blogs, etc.

The dream of staying in a beautiful beach house brought this ad to millions all over the world.  The winner of this fantastic marketing campaign was Ben Southall, and you can check out his experiences here.  This project is set to happen again in 2013 with six people, and is expected to be another big success.

Messy Desks for the Win

Last year the Kissmetrics blog hosted a Messy Desk Contest in which people were able to send pictures of their messy desks for a chance to win an iPad mini with the Shoeboxed app pre-installed.  The pictures of the messiest desks were posted on Pinterest and the Shoebox blog.  The messy desk with the most repins would win the contest.

Everyone loves new gadgets, so this was a great way to generate interest in Kissmetrics and Shoeboxed.  Kissmetrics was sent hundreds of messy desk submissions, which received thousands of repins.  In the end, there were two winners chosen.

There are now more chances than ever for successful social media marketing.  The lesson to be learned from big winners in the past is that a company needs to open itself up to consumers, and that customer voice and participation are everything.

The post How User-Generated Contests on Social Media Boost Brand Awareness appeared first on VideoGenie.

Here’s a quick rundown of the Micro gallery features:

• Two customizable viewing formats–

  • Classic- thumbnails appearing at the bottom, or

  • Film strip- thumbnails displayed to the right of the player.

• Gallery is resizable, which allows it to fit on most any website nor matter what your layout.

• Approved videos are added to a video playlist and appear in the thumbnail display.

• Customers can record, review, submit and share their videos

To view all our video gallery solutions, click here!

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Thanks for the love, Ryan!

http://techcrunch.com/2012/12/17/videogenie-self-serve/

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