More great coverage of the VideoGenie and Moontoast partnership to innovate the two platforms by allowing fans to record and submit videos directly within the Facebook News Feed.
Check out these great articles covering this exciting new partnership:
allfacebook.com– Moontoast, VideoGenie Team Up To Bring Brand Advocates’ User-Generated Videos To Facebook
Yahoo!– Moontoast and VideoGenie Partner to Bring User-Generated Video to Facebook News Feed for Increased Fan Engagement and Proven Social Ad ROI
Marketingland.com–User-Generated Video Ad Units Come To Facebook News Feeds Through New Partnership
We’re very excited to announce our partnership with Moontoast, an innovative Social Rich Media advertising platform leader and recent winner of the Facebook PDM Innovation Competition. We here at VideoGenie, are always looking for new and innovative ways to help increase ROI for our clients. This integration will combine VideoGenie’s ability to capture, mange and distribute user-generated video with Moantoast’s Social Rich Media ad units.
Word-of-Mouth marketing is definitely becoming more important to brand and social media managers. Now, for the first time, brand advocates will be able to leverage the new Social Rich Media units to record, submit and share user-generated videos right within the Facebook News Feed.
“VideoGenie is all about real people creating and sharing inherently viral video content around their biggest passions, primarily on Facebook,” said Justin Nassiri, founder and CEO, VideoGenie. “We are excited to partner with Moontoast to bring the power of dynamic, authentic video experiences to leading brands looking to create meaningful and lasting relationships with their fans through social advertising directly in the Facebook News Feed.”
For more, read the full press release here!
This past week, Justin Nassiri, Founder & CEO of Videogenie, was invited to present at Digitas’ Silicon V/Alley workshop as a thought leader and innovator in the world of digital video. In concert with the sixth annual Digitas New Fronts Conference, Digitas made a concerted effort to bring the innovations coming out of Silicon Valley to the Big Apple to shed some light on what the digital video landscape looks like today, and how it will play out tomorrow.
At Digitas, they believe that the key to successful marketing is partnering well. Especially in this ever-changing landscape. As the world of digital video continues to shift from “lean back to participatory viewing” it is essential for the world’s leading digital agencies to seek out and partner with technology companies on the forefront of this evolution.
Alongside reputable brands like XBox and Vine, VideoGenie was one of the seven companies chosen to delineate this world.
VideoGenie focused on the power of user-generated video, articulating how marketers are able to leverage the VideoGenie technology to seamlessly capture, analyze, distribute, and display user-generated video on every digital property – earned, owned and paid.
The theme of the week being “real-time marketing”, and the realization that video is perhaps the most “emotive, expressive, impactful” and now “increasingly shareable, and participatory” medium available made VideoGenie the obvious choice for a thought leader and innovator in the space.
Having recently received several honors including the “best new startup” at the CMO club in 2012, and “the best startup award” earlier this Fall at the Facebook Social Summit, VideoGenie was poised and flattered to be chosen to present at a world-leading digital agency and shed some light on the rapidly growing and iterating space that is digital video.
Here at VideoGenie, we’re always looking for the best ways to help brands and digital marketers leverage the power of word-of-mouth and user-generated video content. Today we’re pleased to announce our new ad unit SoapBox, which incorporates our social video platform technology.
In pilot campaigns with Priceline and Totsy, interaction rates were 14 and 15 times the industry standard for rich media (according to Google Rich Media Benchmarks). MediaPost was impressed.
SoapBox changes the way brands can collect, manage and distribute user-generated content through display video advertising. For the first time, distribution of user-generated video content can be at scale via earned and social media, all within a testimonial-in-a-display ad unit. SoapBox aims to combine one of the best marketing mediums (video) with one of the best forms of marketing (word-of-mouth).
With SoapBox, brands and marketers can:
- Solicit and gather effective and dynamic user-generated video content within an ad unit
- Distribute the video content across multiple marketing channels with one-click and no video production costs
- Track and analyze video metrics, such as interaction rates, completion rates, number of views and click-through rate (CTR)
- Moderate recorded content to ensure only brand-safe messages are distributed
- Optimize the most effective video content in the ad unit based on social sharing, engagement and sales data
- Refresh video content in response to relevant and real-time trending topics
Consumers interacting with the display ad can:
- Easily record video content all within the ad unit
- Share content across their social graph and social media networks, such as Facebook and Twitter
If you’re interested in hearing more, feel free to shoot us a note at firstname.lastname@example.org.
Our own CEO Justin Nassiri was in Video-Commerce.org discussing the five reasons why video testimonials are great for e-commerce and are a smart decision for brands and businesses.
Check out the article, but here are the reasons below:
1. Gets consumers’ attention quickly through an emotional connection
2. Builds trust with consumers
3. Peers are more influential than brands
4. Lower production costs
5. Helps build your social media fan base
Check out VideoGenie’s mention as a top UGC platform for retail brands and e-commerce sites looking to engage Millennial shoppers.
“Talking to Strangers” Survey – released by Bazaarvoice
CEO Justin Nassiri, again as a Guest Expert on ReelSEO, discusses what we’ve learned about encouraging customers to record videos for your company.
Well, the stats are in, and they’re looking good! TechCrunch just published the impact we’re having on our clients, but here are the highlights:
- The average video viewer watches over 9 of our testimonial videos…that’s over 100 seconds of video!
- VideoGenie leads to over a 15% increase in brand perception
- VideoGenie boosts customer conversion by over 300x
We’re looking forward to continue to impact the way that brands and customers interact through video.
In this guest expert post on ReelSEO, VideoGenie CEO Justin Nassiri discusses the power of testimonials to turn skeptics to customers.
“The social-media explosion has spawned a burst of startups focusing on helping companies make money off the ever-increasing traffic that platforms provide.”
Read the full BizJournals article here!