Today Facebook unveiled Timeline for its brand-focused Pages.

The changes have been detailed in multiple stories across the news this morning, and we’re excited to see Facebook highlight a specific component in its Pages: a fan’s friends.

If you go to a brand’s Facebook Page now as a fan, you’ll see how many of your friends like the Page. Instead of sifting through a wall of fan comments, likes and haphazardly stumbling upon a friend’s comment about the brand (“Oh hey! Katie likes Starbucks?”), a fan will immediately see all of their friends’ relevant brand activity on Timeline (tags, check-ins, status mentions, likes and comments) highlighted front and center.

Check out VideoGenie’s mention as a top UGC platform for retail brands and e-commerce sites looking to engage Millennial shoppers.

“Talking to Strangers” Survey – released by Bazaarvoice

CEO Justin Nassiri, again as a Guest Expert on ReelSEO, discusses what we’ve learned about encouraging customers to record videos for your company.

Well, the stats are in, and they’re looking good! TechCrunch just published the impact we’re having on our clients, but here are the highlights:

• The average video viewer watches over 9 of our testimonial videos…that’s over 100 seconds of video!
• VideoGenie leads to over a 15% increase in brand perception
• VideoGenie boosts customer conversion by over 300x

We’re looking forward to continue to impact the way that brands and customers interact through video.

In this guest expert post on ReelSEO, VideoGenie CEO Justin Nassiri discusses the power of testimonials to turn skeptics to customers.