The VideoGenie Team brings its steez to South America! But seriously. We teamed up with Bridgestone to empower Soccer super fans throughout South America to share their passion of the beautiful game for a chance to win a free trip to see their favorite team in action at the Copa Libertadores. We worked with the local Bridgestone teams in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Venezuela, and the Central America region around this glorious fútbol cup.
A little background on the Copa Libertadores:
The Copa Libertadores de América, commonly referred to as the Libertadores de América or simply Copa Libertadores is an annual international club football competition organized by CONMEBOL since 1960. It is the most prestigious club competition in South American football and one of the most watched events in the world, broadcast in 135 nations worldwide. It is currently sponsored by Bridgestone and thus officially known as the Copa Bridgestone Libertadores. The tournament is named in honor of the Libertadores (Portuguese and Spanish for Liberators), the main leaders of the South American wars of independence, so a literal translation of its name into English would be the "Liberators of Americas Cup". (Wikipedia)
Friends! We’re thrilled to announce that the VideoGenie team has officially moved offices! After a blissful year in beautiful San Mateo, California, we decided to pack our stuff and head to the big city! VideoGenie is now based out of the SOMA district in San Francisco, CA, where we’re lucky to share office space with other highly ambitious and innovative startups in the SOMACentral space on 450 Townsend St. Now that we’re walking distance to the ballpark, we’ll be tuning in live from many a Giants games! But seriously, how sweet is this? :)
Mother’s Day is a day of celebration. A day in which we can take a moment to celebrate and honor all those mothers out there who have worked tirelessly on behalf of us (their children!) This year, in tandem with our good friends at Teleflora, we wanted to give back. We worked with the Teleflora team on Facebook and Teleflora.com to honor those mom’s who have done more for us than we could ever ask for.
The theme of the campaign was “Telestory with Teleflora!” Teleflora was able to utilize the VideoGenie technology to engage their fans and all of those mom lovers out there to share a story about their mom and why they are so special. A few lucky winners were then picked to win an all expenses paid trip to Chicago to see Lady Antebellum in concert! Not bad, right?! We loved working with Teleflora on such a great campaign, and couldn’t have been happier with what we collected.Not only did we receive incredibly inspiring and heartwarming videos from thankful sons and daughters out there, but we actually expanded beyond our bread-and-butter video offering to capture text and photo submissions for those participants who wanted to → Continue Reading
We're very excited to share a few of the latest product enhancement to the VideoGenie platform, designed to help your business capture and leverage video and User Generated Content ("UGC") for reviews or contest. Meanwhile, we're continuing to work hard towards major releases in the next few months.
Enhanced social sharing. This is a fantastic feature to increase the virality of your next campaign. Now you can share, playback and record all within the Facebook newsfeed. Now, when a video is shared on Facebook through VideoGenie, people can not only watch and interact with this video, but also record their own video within the same post. As customer interaction increases in the Facebook newsfeed, and decreases in Facebook Apps, this is a tremendous way to drive more interaction with your customer base.
Highlight Reel for product reviews. As video becomes a more important part of your product review mix and offerings, we're hard at work creating new features to provide a high quality viewing experience. We're introducing the Highlight Reel. Specifically designed to show off the most helpful product reviews-- features include a star-rating system and a short text description.
This past week, Justin Nassiri, Founder & CEO of Videogenie, was invited to present at Digitas’ Silicon V/Alley workshop as a thought leader and innovator in the world of digital video. In concert with the sixth annual Digitas New Fronts Conference, Digitas made a concerted effort to bring the innovations coming out of Silicon Valley to the Big Apple to shed some light on what the digital video landscape looks like today, and how it will play out tomorrow.
At Digitas, they believe that the key to successful marketing is partnering well. Especially in this ever-changing landscape. As the world of digital video continues to shift from “lean back to participatory viewing” it is essential for the world’s leading digital agencies to seek out and partner with technology companies on the forefront of this evolution.Alongside reputable brands like XBox and Vine, VideoGenie was one of the seven companies chosen to delineate this world. VideoGenie focused on the power of user-generated video, articulating how marketers are able to leverage the VideoGenie technology to seamlessly capture, analyze, distribute, and display user-generated video on every digital property - earned, owned and paid. The theme of the week being “real-time marketing”, and the → Continue Reading
Republic Wireless is know for it’s innovative approach to mobile and smartphone service. It offers its customers with unlimited data, talk and text for as little as $19/month, with NO contract. Now who wouldn’t love that!
Republic wanted to increase engagement on its Facebook fan page and generate user-generated videos, so it turned to VideoGenie. Specifically, it had these several key goals in mind:
1) To engage the small, but dedicated, Republic Facebook community,
2) Have new users become excited about Republic’s wireless offering, and
3) Use successful videos to create a powerful and authentic video ad.
Republic Wireless launched the “Win a Free Mobile Makeover” campaign with the support of the VideoGenie platform. It offered its fans a chance daily to win a mobile makeover (i.e., a new smartphone + 6 a month contract). Also, it followed up by posting daily winners’ videos directly to the Facebook News Feed, thus re-engaging with fans and continuously promoting the campaign throughout the month.
Received over 300 video submission.
Over 40% of users who viewed the campaign recorded a video.
42% of visitors to their page ended up watching a video, with the→ Continue Reading
Recently, Sweepstakes.com wanted to generate leads and increase engagement with entrants as part of their "Enter to win $5000.00 a week for life" campaign. They turned to VideoGenie's contest solution to capture video submission. Entrants were encouraged to record a video and share it as part of the submission process. Sweepstakes.com didn’t just stop there, they also repurposed the content on other social channels allowing the entrants a platform to amplify "why they should win!"
1. Over 9000 video submission over a 3-month period.
2. 20% of all entrants completed the record process who entered.
3. Average user time onsite of 13 mins.
4. Generated +50,000 new leads!Not too shabby... for adding a video UGC component to the campaign. Here, Sweepstakes.com did a great job of aligning the promotion and incentive to the business objective-- i.e., generating more leads. It just goes to show, if you understand what motivates your target audience and align the right incentive to motivate them, you’ll drive great results. For more information on great campaign that rocked using VideoGenie, click here!