VideoGenie & Moontoast Partner to Bring User-Generated Video to Facebook News Feeds, Increasing ROI for Social
More great coverage of the VideoGenie and Moontoast partnership to innovate the two platforms by allowing fans to record and submit videos directly within the Facebook News Feed.
Check out these great articles covering this exciting new partnership:
allfacebook.com-- Moontoast, VideoGenie Team Up To Bring Brand Advocates’ User-Generated Videos To Facebook
Yahoo!-- Moontoast and VideoGenie Partner to Bring User-Generated Video to Facebook News Feed for Increased Fan Engagement and Proven Social Ad ROI
Marketingland.com--User-Generated Video Ad Units Come To Facebook News Feeds Through New
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VideoGenie and Moontoast Partner to Bring User-Generated Video to Facebook Newsfeeds!
We're very excited to announce our partnership with Moontoast, an innovative Social Rich Media advertising platform leader and recent winner of the Facebook PDM Innovation Competition. We here at VideoGenie, are always looking for new and innovative ways to help increase ROI for our clients. This integration will combine VideoGenie's ability to capture, mange and distribute user-generated video with Moantoast's Social Rich Media ad units.
Word-of-Mouth marketing is definitely becoming more important to brand and social media managers. Now, for the first time, brand advocates will be able to leverage the new Social Rich Media units to record, submit and share user-generated videos right within the Facebook News Feed.
"VideoGenie is all about real people creating and sharing inherently viral video content around their biggest passions, primarily on Facebook," said Justin Nassiri, founder and CEO, VideoGenie. "We are excited to partner with Moontoast to bring the power of dynamic, authentic video experiences to leading brands looking to create meaningful and lasting relationships with their fans through social advertising directly in the Facebook News Feed."
For more, read the full press release
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We're very excited to share a few of the latest product enhancement to the VideoGenie platform, designed to help your business capture and leverage video and User Generated Content ("UGC") for reviews or contest. Meanwhile, we're continuing to work hard towards major releases in the next few months.
Enhanced social sharing. This is a fantastic feature to increase the virality of your next campaign. Now you can share, playback and record all within the Facebook newsfeed. Now, when a video is shared on Facebook through VideoGenie, people can not only watch and interact with this video, but also record their own video within the same post. As customer interaction increases in the Facebook newsfeed, and decreases in Facebook Apps, this is a tremendous way to drive more interaction with your customer base.
Highlight Reel for product reviews. As video becomes a more important part of your product review mix and offerings, we're hard at work creating new features to provide a high quality viewing experience. We're introducing the Highlight Reel. Specifically designed to show off the most helpful product reviews-- features include a star-rating system and a short text description.
VideoGenie presents at the Digitas New Fronts Conference in NYC!
This past week, Justin Nassiri, Founder & CEO of Videogenie, was invited to present at Digitas’ Silicon V/Alley workshop as a thought leader and innovator in the world of digital video. In concert with the sixth annual Digitas New Fronts Conference, Digitas made a concerted effort to bring the innovations coming out of Silicon Valley to the Big Apple to shed some light on what the digital video landscape looks like today, and how it will play out tomorrow.
At Digitas, they believe that the key to successful marketing is partnering well. Especially in this ever-changing landscape. As the world of digital video continues to shift from “lean back to participatory viewing” it is essential for the world’s leading digital agencies to seek out and partner with technology companies on the forefront of this evolution.
Alongside reputable brands like XBox and Vine, VideoGenie was one of the seven companies chosen to delineate this world.
VideoGenie focused on the power of user-generated video, articulating how marketers are able to leverage the VideoGenie technology to seamlessly capture, analyze, distribute, and display user-generated video on every digital property - earned, owned and paid.
The theme of the week being “real-time marketing”, and the
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Recently, Sweepstakes.com wanted to generate leads and increase engagement with entrants as part of their "Enter to win $5000.00 a week for life" campaign. They turned to VideoGenie's contest solution to capture video submission. Entrants were encouraged to record a video and share it as part of the submission process. Sweepstakes.com didn’t just stop there, they also repurposed the content on other social channels allowing the entrants a platform to amplify "why they should win!"
1. Over 9000 video submission over a 3-month period.
2. 20% of all entrants completed the record process who entered.
3. Average user time onsite of 13 mins.
4. Generated +50,000 new leads!
Not too shabby... for adding a video UGC component to the campaign. Here, Sweepstakes.com did a great job of aligning the promotion and incentive to the business objective-- i.e., generating more leads. It just goes to show, if you understand what motivates your target audience and align the right incentive to motivate them, you’ll drive great results.
For more information on great campaign that rocked using VideoGenie,click here!
How User-Generated Contests on Social Media Boost Brand Awareness
Social media marketing is becoming essential for businesses that plan on staying in business. With literally billions of people actively using online social networks, the time is ripe for digital marketing campaigns.
Any company that can create a catchy and unique video has a chance of it going viral, and of becoming a well-known name in a matter of days. Organizations are able to release many short advertisements to the public, often for free, instead of spending large amounts of money on a few advertising campaigns. Customer voice is louder than ever before, and therefore earned media has never been easier to generate.
Consider some of these very successful word-of-mouth marketing campaigns.
The Best Job in the World
In 2009, the leading tourism agency in Queensland Australia, Tourism Queensland, offered an incredible deal: one person would get to be the 'island caretaker' of Hamilton Island on the Great Barrier Reef. This offer, known as “The Best Job in the World,” spread like wildfire across the social networks. In two days, over 300,000 people visited the website, crashing it.
Applicants had to create a user-generated video of up to one minute of themselves explaining why they were the best candidate for the job. The requirements were to be over 18, ability to speak
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Based on customer feedback, VideoGenie is proud to introduce the Micro gallery. Many of our clients asked for a compact video player that would allow users to select other videos from a rotating set of video thumbnails. So, we worked with them to add another flexible, easily embeddable video player for their UGC content.
Here’s a quick rundown of the Micro gallery features:
Two customizable viewing formats--
Classic- thumbnails appearing at the bottom, or
Film strip- thumbnails displayed to the right of the player.
Gallery is resizable, which allows it to fit on most any website nor matter what your layout.
Approved videos are added to a video playlist and appear in the thumbnail display.
Customers can record, review, submit and share their videos
How FOX Broadcasting Harnessed Fan Generated Social Media Power for Fringe
By Aimee C. Long, Co-founder, Fringenuity
FOX Broadcasting has received much ill will due to a long chain of canceled science fiction shows, including Dollhouse and Terminator: The Sarah Connor Chronicles. Fans of FOX science fiction drama, Fringe, have worried about the renewal of the series almost every season.
A Call to Action Harnesses Fan PowerFringe barely achieved a fourth season, but the fans' passion was credited as the reason for the decision. In January of 2012, Fox Entertainment President, Kevin Reilly, made comments that the show was losing money for the network. This immediately set fans into Internet discussions about what to do. As a brand advocate, I worked with a group of other fans in order to devise a social media plan to promote the show; we called our organization, Fringenuity.
The Rise of Social Television
Social television was really coming into vogue about this time. and we were there at the right time to capitalize on it. We researched Twitter trending mechanics and developed a plan to Twitter trend the hashtag #CrossTheLine for Fringe’s midseason premier episode. We put the call out for fan art contributions, and they came in the form of Twitter icons to be used by event participants, and in promotional videos for YouTube and Vimeo. A second
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Maximizing the Impact of Brand Managers Through Social Media – 3 Examples
Brand ambassadors represent your services and products through their words and actions. Instead of directly marketing your business, they act as perfect examples of who your customers are. They advertise for you by publicly enjoying your products. Jared Fogel was a powerful brand ambassador for Subway before the days of Twitter and Facebook. Now, because of social media, these company representatives can effectively advertise your business by word-of-mouth to millions of potential new clients without tying funds up in your marketing budget.
Large and small companies have put this advertising method to work to great success. Levi’s clothing company launched their brand ambassador campaign over multiple social networks with the Levi’s Guy, Gareth Hornberger, and later added Gaby Dolceamore, the Levi’s Girl. The pair talk about their day-to-day lives, what’s hot and what’s not and connect with customers without shoving Levi deals down their throats.
Ford took a somewhat different approach with their Fiesta advertising campaign, the Ford Fiesta Movement. Instead of focusing on one or two individuals, Ford leaped into an ambassador campaign with both feet. They delivered 100 units of the new Fiestas to drivers in the United States, who enjoyed the cars free
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The Power of Customer Voice: How Club One Turned its Satisfied Members into a Marketing Force
You may have already heard about the fantastic success of Club One, Inc. This health club, which was started by a husband and wife team with only one location, has grown into 14 premium clubs in the San Francisco Bay Area. By effectively utilizing customer voice, they generated large amounts of earned media and multiplied their ROI by 9X. Here are some of the ways they managed to turn their customers into a formidable marketing force.
The Power of Word Of Mouth
As a testament to the power of earned media, 45% of Club One's memberships are the result of personal referrals.
Their marketing effort has three primary objectives for engaging customer voice â€“ first, to identify the company's natural Brand Advocates, customers who are very satisfied with the company and are willing to spread the good word around, for free. Next, to energize their Brand Advocates so they will tell others about their company. Lastly, they put in place a tracking system that allows the company to monitor the progress of each Advocate and receive valuable feedback from them.
Identifying Brand Advocates
To identify potential Brand Advocates, they asked customer how likely they were to recommend Club One to a friend, on a scale
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